We are bombarded with live video on nearly every website these days.
Why? Consumers crave visual content, and it works. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention.
Here’s how to get started:
Step 1: Find a desktop capture tool.
Start by selecting a good screen recorder. There are plenty to choose from.
A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful. Some of these programs are peppered with spammy software or may be selling your information.
Step 2: Adjust your recording settings, and start practicing.
Once you settle on a video recorder, start tinkering. Try out all the different settings and features.
Some recorders will have separate “Image” and “Video” record options, so verify which is which when recording streaming video.
It’s also crucial to test your audio. Select the audio source you want to capture, and then test it to ensure it records properly.
If you want to record online videos, you’ll probably want both video and audio of the video stream. For that, make sure you start recording the “system audio”—which is the sound from your computer such as application alerts or audio playing from your speakers.
Step 3: Select an area to record.
Do you want to record your entire screen, a particular window, or just a specific region? If you do record your entire screen, make sure you don’t have any embarrassing tabs open.
Here’s an example of snagging just the streaming video section of a NASA livestream:
Step 4: Hit record.
While recording, you can pause and resume at any time. You can also switch between the webcam and screen recording with the “webcam” button, and even change audio settings.
When you’re done recording, click the “stop” button.
Step 5: Save and upload your video.
Once you have your video recorded, you can save it in the standard MP4 format. You can either save it to your computer or upload it to an external platform.
However, whatever or wherever you shoot, remember to capture emotion, energy and excitement. Capture engaging content your colleagues and customers will care about, and don’t be shy to share your work with the world.
A version of this post first appeared on the TechSmith blog.