5 takeaways from Content Marketing World 2014

Read on for insights on storytelling, personas, marketing’s future and more.

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This year’s Content Marketing World conference was full of break-out sessions, keynote addresses (Kevin Spacey presented one) and networking with some of the most brilliant minds in the industry.

How do you choose just five takeaways? Here are my picks:

1. Focus on storytelling.

Several keynotes discussed storytelling, particularly as part of larger business concepts.

Marketing has moved beyond storytelling simply for storytelling’s sake. We now use it to tell an organization’s vision. We are also supercharging it with nuances like buyer personas, building brand relevance and content strategy. Telling a brand’s story becomes part of a strategy to promote the brand on multiple platforms in new ways.

2. Create personas.

When conducting a content audit or rebrand, consider the personas you want to address in your messaging.

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