5 TED talks every marketer should watch

Topics include physics in marketing, viral videos, and cross-cultural communication.

Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through.

I could end up spending days looking up inspiring videos, though I tend not to have the time to do this. I “sacrificed” some of my time to find five TED Talks I believe every marketer should see.

Because I saved you the time in finding them, you now have the time to watch them:

1. Dan Cobley: What physics taught me about marketing

Don’t be scared by the idea of physics. Dan Cobley explains how his passion for physics ties into another passion: marketing. If you approach marketing with blinders on, you could end up making unfortunate yet hilarious mistakes. Don’t be one of those people. Apply everything you know when creating content.

2. Derek Sivers: How to start a movement

It can be a terrifying thing to start a movement, whether it’s in your workplace or in the introduction of a product. In this video, Derek Sivers uses an entertaining example of how movements start to show that it’s not all about being the leader, but being part of the group. In either capacity, you have the same importance: It takes more than one person for a movement to take hold.

3. Renny Gleeson: 404, the story of a page not found

You know those annoying 404 error pages you can get when browsing the Web? Renny Gleeson shares refreshing ideas to reduce the “slap-in-your-face” feeling these deliver, chasing visitors away form your site.

4. Kevin Allocca: Why videos go viral

Sometimes a video fizzles even though it has been strategized over and over; other people just seem to get it right. How do they do it, and why can’t we figure it out? Kevin Allocca helps to explain how videos go viral-sometimes regardless of planning.

5. Derek Sivers: Weird, or just different?

Creating content that you understand is easy, but will it make sense to your audience? What will particular phrases or ideas mean to those in different cultures? Derek Sivers gives a few simple examples of how two cultures conduct a simple task quite differently.

A version of this article first appeared on Whole Brain Marketing Blog.


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