We often hear, “We need to put our leaders on video; employees want to see them.”
Well that’s a great idea—in theory—but often the execution ruins all those good intentions. The main issue? The leader comes off dry, corporate and impersonal.
You’re better off playing to your top execs’ strengths to capture their particular personas and convey authenticity.
So, next time you’re thinking about doing a leadership video, consider these five formats:
1. Product intro/demo video: Showcase your leaders getting their hands dirty with the product, and everyone from colleagues to customers will trust them. (They must have intensive product knowledge to make this work.)