That much-maligned rite of passage for anyone hoping to make their way in the communications world.
It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time.
Hopefully you emerge from the whole sorry mess a better, more enlightened person (or, alternatively, a sniveling shadow of your former self).
Those bewildering weeks spent shackled to the photocopier, the tea-making, the media-list compiling, the general skivvying—and without being paid—that’s all a massive favor, isn’t it? No, not on the intern’s part, silly! It’s an act of kindness from PR agencies, giving career-thirsty 20-somethings extremely valuable lessons in the workings of the illustrious communications industry (and hot beverage-making too, of course).
If anything, these interns should pay PR agencies for such an enlightening induction into public relations, right?