5 tips for leaders on Twitter

Five years on social network taught this social media expert that corporate execs need a strong social media wake-up call. Here is her plea.

Ragan Insider Premium Content
Ragan Insider Content

As I read about the perils of a company being a social media holdout, I was struck by how many business leaders are social media holdouts. Did you know that 68 percent of CEOs have no social media presence ? I understand their hesitancy. Social media has been discussed for so long, if you aren’t online, it feels like you’ve missed the boat. I’ve experimented with social media from Facebook to LinkedIn, and I’ve learned so much from my networks.

In my nearly five years on Twitter, I’ve connected with colleagues, mentors, friends and strangers from all over the world. I’ve learned more about topics that I’m in involved in every day like the intersection of technology and philanthropy and been introduced to new ones like the Quidditch World Cup. I’ve been inspired by creative work within the communications industry and joined in discussions about our future. I’ve seen Twitter’s power working for our clients—driving issues, conversations and results and making an impact on their businesses.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.