5 tips for successful pitching

Here’s how to throw a thoughtfully targeted strike and secure the coverage you crave.

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She chooses a pitch based on the game situation, the batter’s tendencies and the weather conditions.

A media pitch is similar. Let’s look at successful media pitching with this softball analogy.

The grip

A pitcher’s grip determines the ball’s trajectory and where it will end up. In terms of PR, “the grip” is the research, preparation and consideration that goes into ensuring that correct stories are thrown to precise locations.

Finding the right grip is all about uncovering crucial details about the outlets you’re pitching, including the types of stories particular journalists favor. Depending on the reporter, they might be CEO features, technology trend stories or colorful personality profiles offering business insights.

Whatever it is, if the grip isn’t right, the pitch will sail wide.

The signals

The communication between a pitcher and catcher must be clear, even in the coded display of fingers designating which pitch to throw. This initial exchange of information can make or break the game.

The first part of a PR pitch the journalist sees is the email subject line, which must be direct, concise and inviting.

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