5 tips to make anyone a fantastic online writer

The way your text looks can evoke a visceral response in your readers. Try these techniques to make the most of that gut reaction.

Ragan Insider Content

Working in content creation, I’ve received plenty of requests from bloggers, marketers and digital marketing agencies to craft amazing articles.

To my dismay, most of these pieces end up buried under pages and pages on Google. Only a few turned out to be successful blog posts.

The ones that generated social shares and creating hundreds of backlinks shared one feature that no one seems to notice. (It’s so simple that you’ll slap yourself on the forehead.)

The successful articles were all creatively designed.

I’m not talking about infographics. I’m talking about how the text is styled and how they incorporate design elements that make them more visually appealing. What are these exact design elements?

Using a certain point size


I want you to pay attention to the font used in the image above. There’s nothing special about it, but take a closer look.

The point size is significantly larger than that in blog posts that you see on other sites.


To be more specific, his text is 16 point. A larger font provides an immersive reading experience for your audiences. It captures their attention.

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