If you already use online marketing tactics, it makes sense to include press releases in the mix. After all, the more places you reach people, the more website visitors you’ll get and the more customers you’ll convert.
Here are five writing tips that will make your press releases more readable:
1. Make sure your press release is newsworthy.
Press releases aren’t for talking about how great your company is. They’re designed to disseminate news about your company that others might care about. Maybe your company recently received funding or launched a new product.
2. Use quotations from people in your story pitch.
The most successful press releases use quotes from the involved parties. If your news is about the opening of a new business location, get a quote from the store manager or business owner. Avoid generic quotes like, “I’m excited about this news.” Make the person quoted say why he or she is excited and what this means for the company and its customers.