At the top of the wish list for any marketer posting content, whether a video, meme or blog, is for their content to be embraced.
Like a virus, in your body or your computer, viral content spreads quickly and spontaneously. However, unlike those first two uses of the term, on the internet, something viral is usually a good thing. It can go a long way toward turning visitors into leads and leads into customers. The question facing most online content creators is, how do we make it happen?
The simple answer is: You can’t. To truly be viral, your content must strike a chord with the audience and spontaneously inspire them to share it. Although there are many platforms, Facebook remains the best for creating and sharing viral content, as the 2016 election proved, so that’s probably the best place to start.
You can’t predict what will inspire sharing—but if you look at what has worked for others and put some thought into your effort, you stand a better chance of success. Here are a few key elements of that a lot of viral content has in common:
1. Make an emotional connection.