5 types of PR agencies to avoid

1.”You, my client, are ALWAYS right, and I ALWAYS agree with everything you say.” This is the worst thing a PR pro can ever tell a client. The most derelict publicists are the ones who refuse to speak their minds and apply their actual experience to client needs. More often than not, the PR relationship is about managing expectations, and just like any other professional service, those expectations can at times be unrealistic. As the client, if your PR agency never questions your objectives or subjects them to rigorous examination, then you’re getting suckered out of your PR budget.