5 underappreciated aspects of public relations

There’s a lot more to PR than nailing a pitch or scoring prime coverage.

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It’s easy to get lost in the day-to-day grind and forget why we first got into this business.

Sometimes it helps to step back and look at some of the best things about what we do, and what separates our industry from the rest. Here are my top five things I love about public relations that many people forget about:

1. We get to work with language.

Plain Language Network International
Body Language as a Secret Weapon

I love language and the study of it, so this is one of my favorite aspects of the job that I’m not sure many really appreciate. As PR pros, we’re writers, too; grammar and spelling are very important, we have to know how to tell a story, and knowing how words can affect people is crucial.

Also, PR pros have coined interesting terms. Coming up with just the right words to describe something can be tricky, and using provocative imagery will often cement the idea in the public’s head. Think of the connotations swirling around a controversial term like “pro-life.” You know someone with a PR mind came up with that term.

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