5 video content tips for PR pros

What you need to know to have a successful campaign.

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Ragan Insider Content

A study done by Forbes stated that 75 percent of senior executives said they watched work-related videos at least weekly, and 52 percent watched work-related videos on YouTube at least once a week.

Implementing a video marketing campaign isn’t always easy or successful, but there are some practical tips that can improve your chances of winning with an online video strategy.

Tip #1: Take storytelling to the next level

A press release can only say so much. Sure you can offer statistics and anecdotes to motivate action but is it really enough? Let’s say you have a non-profit client that raises money for the homeless. How moving would it be to capture what your client is doing to help the homeless on video? I’m not talking about a video news release, but a true life account of not only what they are doing on an ongoing basis, but showing the face of the audience they are trying to help.

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