Crisis Management 5 ways brand managers can avoid a social media crisis Though online fires are common, PR and marketing pros can quell the flames with the following tips. By Beki Winchel@bekiwekiFeb. 3, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.