Content Marketing 5 ways content marketing hits the PR bull’s-eye PR pros may feel like they’re competing against content marketers; in reality, the goals and methods are much the same. By Beki Winchel@bekiwekiOct. 14, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.