5 ways PR can lead to new business

How press releases, Facebook posts and even tweets can bring new customers in the door—if you have the right strategy. Here’s how.

Ragan Insider Premium Content
Ragan Insider Content

What many people do not realize is that the public often hears about companies or campaigns for the first time through various public relations efforts.

Whether it’s an article written about the company, or even something as simple as a tweet, PR can work some serious magic behind the scenes.

So how exactly does that help you generate leads? Take a look at these five PR tactics:

1. Generate inbound links

With all the media attention that your PR efforts are bringing to your business, it’s important to keep track of who is writing about you and what they are saying.

Set up a Google Alert for your company and executives to make sure you see everything that is published about them. Make sure that the articles that mention your company link back to your website or a landing page for one of your offers.

When people read an article about you or your company, it will encourage them to visit these pages where they can learn more about your product or service, making it more likely that they’ll convert into leads.

2. Publish your own press releases

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.