PR 5 ways PR pros can become stellar researchers From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points. By Lorrie Delk WalkerOct. 29, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.