She said she realized it right away, and went on a mad dash to find rice. Alas, the rice method didn’t work to revive her iPhone. Another expensive lesson learned.
This lesson is a good example of how attached most of us are to our smartphones, iPads and Internet connections. This is one reason why marketers should take a serious look at mobile as part of their marketing strategies. As Flowers pointed out, the statistics on mobile usage constantly change, and they are staggering.
Recently released monthly mobile usage data from comScore reveals:
Data from Cisco provides predictions for mobile for 2016:
The statistics make it obvious that the world is going mobile. But how can mobile fit into your overall content marketing strategy? Here are five types of mobile marketing Flowers discussed recently:
1. SMS (text messaging) campaigns