5 ways to create better content marketing images
Images make your content more engaging and rank higher in search—but only if you’re using them wisely. Here’s what you need to know.
You know you should be using images in your content marketing, right?
I see blog posts all the time that don’t have any images. This tragedy happens every day.
If you’re not using images in your content marketing, here’s why you should:
If you are including images in your content, you could still probably do it more effectively. Below are five quick tips for optimizing content marketing images for better engagement:
1. Include an image every 100 words or so.
Your content needs more images than you think. Buzzsumo found that posts with an image every 75-100 words get the most shares across multiple platforms:
(The X axis is word count between images, and the Y axis is number of shares.)
That means a 1,000-word article needs about 10 images. If you don’t want to count words, here are a few rules of thumb:
2. Choose colorful images.
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