Every business needs paying customers—and for agencies, that means winning new, quality clients.
New accounts can bolster your reputation and typically leads to more growth with referrals and market visibility. The key for aspiring agencies hoping to land bigger and better accounts? An exceptional pitch.
When crafting a pitch, remember the golden rule: Pitch the way you would want to be pitched.
If you were an in-house marketer, you would want to know a prospective agency’s approach is rooted in data, evidence it completed the homework on both you and your competitors, and a fresh, authentic message.
In a recent survey by Vennli, an Indiana-based data insights platform, agency professionals and in-house marketers identified the following elements of an effective pitch:
1. Data wins projects.
When asked about the biggest mistakes an agency can make when pitching, “not showing how they plan to back up their claims to increase revenue,” was number one.
The survey also found that 70 percent of marketers expect primary research in pitches, and 75 percent of agencies said they conduct primary research.