5 ways to engagement through social media

Enhancing your business takes disciplined networking, but the payoff is worth it

We’ve heard the call: Social media, social media, social media!

And we’ve heard the response: What’s the return on investment for my business if we use social media?

Regardless of where you fall on the scale of how useful social media is for business, perhaps you can glean some value out of these suggestions for ways to utilize social media for business.

1. Listen

Every effective piece of communication has at its core a message relative to its receiver. How do you know what your constituents are thinking unless you listen to them?

Social media provides never before seen opportunities to glean sentiment and awareness from your constituents. Even if you choose not to engage through social media, you have access to the same free tools everyone’s using to speak their mind.

Your constituents will be surprised at how smart you are if you communicate with them based on their individual expressions (you should use the same channel they used for your communication). This is a great way to endear them to your brand and to develop an even stronger relationship.