5 ways to land media coverage with no news
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
Do you ever look at your PR results reports and see spikes in media coverage at certain times and major dips at others?
For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. After the excitement wears off, then come minimal media coverage and decreased visibility.
I call this “peak-and-valley” PR.
Finding yourself stuck in the valley?
That’s when the fun starts. Get creative to develop additional opportunities to secure media coverage and other PR-related outcomes.
Here are five ways to generate media coverage with no news and break the “peak-and-valley” PR cycle.
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