Do you ever look at your PR results reports and see spikes in media coverage at certain times and major dips at others?
For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. After the excitement wears off, then come minimal media coverage and decreased visibility.
I call this “peak-and-valley” PR.
Finding yourself stuck in the valley?
That’s when the fun starts. Get creative to develop additional opportunities to secure media coverage and other PR-related outcomes.
Here are five ways to generate media coverage with no news and break the “peak-and-valley” PR cycle.