5 ways to land media coverage with no news

Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.

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Do you ever look at your PR results reports and see spikes in media coverage at certain times and major dips at others?

For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. After the excitement wears off, then come minimal media coverage and decreased visibility.

I call this “peak-and-valley” PR.

Finding yourself stuck in the valley?

That’s when the fun starts. Get creative to develop additional opportunities to secure media coverage and other PR-related outcomes.

Here are five ways to generate media coverage with no news and break the “peak-and-valley” PR cycle.

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