It’s easy enough to chat with a Facebook friend about your new car or your kids, but it’s another thing to share part of your organization on a corporate Facebook page or Twitter account.
It can be a challenge to sound like a friendly human while representing an organization, especially in 140 characters on Twitter. It’s hard to sound human in a text box!
Thankfully, there’s a solution. With just a few tweaks to your organization’s online corporate communications, you can quickly give your organization a more human-sounding voice.
Here are five steps to make your organization sound more human online:
1. Type like you talk.
Make sure to type like you talk. This is hard for many of us.