5 ways to make your brand sound human online

It can be hard to give your brand a personality in 140 characters, but not impossible. (Hint: Visuals go a long way.)

Ragan Insider Premium Content
Ragan Insider Content

It’s easy enough to chat with a Facebook friend about your new car or your kids, but it’s another thing to share part of your organization on a corporate Facebook page or Twitter account.

It can be a challenge to sound like a friendly human while representing an organization, especially in 140 characters on Twitter. It’s hard to sound human in a text box!

Thankfully, there’s a solution. With just a few tweaks to your organization’s online corporate communications, you can quickly give your organization a more human-sounding voice.

Here are five steps to make your organization sound more human online:

1. Type like you talk.

Make sure to type like you talk. This is hard for many of us.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.