Savvy communicators use multiple channels to reach employees, and email remains a bedrock option in most workplaces.
However, dealing with the “excessive volume” of communications is a challenge for companies around the world, according to the State of the Sector 2019–Digital Channels, from Gatehouse and Gallagher Communication.
The report says that despite all the messaging, platforms and channels, employees are still struggling to grasp how their work ties to overall company strategy. A huge majority also relate frustration about the lack of clarity regarding leaders’ decision-making. Meanwhile, the emails keep pouring in and stacking up.
So, how can communicators use email to increase understanding—instead of just adding to the corporate clutter and clatter? Try these five tips: