5 ways to use LinkedIn for content marketing

Marketers and PR pros can use these ideas to increase brand buzz on the business-focused social media platform.

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network.

The platform involves more than just network connections and job listings, too.

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content.

Here are five ways to use LinkedIn in your content marketing strategy:

1. Take advantage of its publishing platform.

A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

Anyone can publish posts through LinkedIn, which are automatically shared to that person’s network. From there, you can share your post on other social media platforms and reap the benefits of more views when others share your articles on LinkedIn.

You can also take advantage of the network’s publishing platform by reading and commenting on others’ posts. Share your insights and thoughts to build stronger relationships and establish yourself as an expert in your field.

2. Keep your followers updated through a company page.

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