5 ways to use promoted posts on Facebook

Promoted posts can be a valuable tool—if you highlight the right content. Here’s how to choose the best posts.

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In this post, we break down five ways you can analyze the data from your Facebook page to guide your promoted posts plan. The more insight you have ahead of time, the greater your likelihood of success when you execute.

1. Give new life to historical content.

Analyze your content from a historical time period—three, six, or even nine months ago—to find posts with high engagement. These top-performing legacy posts have the potential to succeed when you promote them.


2. Recast lower performing content.

Analyze past content again to identify posts that drove little or no engagement. Knowing what hasn’t worked gives you the opportunity to recast that content and give it new a life with promotion.

3. Expand the reach of popular content.

Identify recently published content with high engagement and capitalize on those posts with paid promotion. This can increase the exposure and improve the success of your overall advertising strategy.

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