5 ways to use Tumblr to promote your brand

Engaging fans is vital for success on social media. Here are some savvy techniques for making the most of this fast-growing platform.

Ragan Insider Content

Quick quiz: What was the fastest-growing social media network of 2014?

Here’s a hint: There are nearly 234 million blogs and 420 million users on the platform, and it has amassed more than 109 billion posts since its inception in 2007, by its own calculations.

It’s Tumblr.

Surprised?

This social network might make headlines less often than its cousins, but it has held its own ever since its acquisition by Yahoo was announced two years ago. Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brand managers have the flexibility to create their own template and engage with fans in ways that best suit their mission.

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