Today’s executives face an array of challenges, including building trust within their own organizations and with an ever-expanding online audience.
With trust in CEOs now at a meager 43 percent according to the 2015 Edelman Trust Barometer, top bosses must use digital tools to build an authentic online presence and directly engage with fans and followers.
For CEOs who are less than comfortable communicating online, getting started comes with its own set of challenges. After all, not every executive is as savvy on social media as Richard Branson.
Here are five ways that executives new to social media can build a strategic online presence that elevates their personal brand and provides a reputational lift for their company:
1. Content curation
In crafting a digital narrative, executives can share the latest industry thinking. One standout example is Doug Conant, former chief executive of Campbell Soup, whose updates are richly seasoned with best practices from leaders such as Bill George. LinkedIn CEO Jeff Weiner takes a similar approach, sharing the latest HR trends on Twitter, along with a thoughtful point of view.
2. Brand amplification