Ignorance and apathy are common (but easily solved) problems
It’s important to remember that your employees aren’t just there to fill a position at your company. They’re there to help your company grow, and not only does that mean they need to be good at their respective jobs, it also means they need to be passionate about your company and understand how best to represent the brand.
Simply put, your employees should be your best marketers. Their job performance should help you acquire and retain customers, and they should understand what role they’re playing in taking your company to the next level.
Unfortunately, this isn’t the case at most companies. Too many companies hire the wrong employees, have high turnover, and don’t give employees the tools or information they need to truly help the brand prosper.
Here are five common reasons employees kill a company’s marketing efforts.