It’s no secret that there are a massive number of paid social media monitoring services out there. They offer great social media analytics tracking, reputation management, the ability to view top influencers, and countless metrics and data sets.
But many small businesses, startups and nonprofits don’t have the luxury of a large social media marketing budget.
Reputation management is critical at all levels, and allows you to understand who is talking about your brand and where that chatter is talking place. At the least, you should use Google Alerts to monitor the brand’s mentions across the Web. Moving past that, there are a few options in between Google Alerts and paid services.
Here are six, completely free social media monitoring tools that allow brands of any size and budget to better plan, track and analyze their social media channels.