6 lessons from Con Ed on using digital screens

Rely on internal partners. Use successes to drive interest. And how about a shout-out to your company hero who helped save a woman in a wheelchair from a burning building?

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

When 61 percent of your employees don’t spend their workday at a desk, you can’t rely solely on email for your internal communications.

Consolidated Edison, the New York City-based energy company, has nearly 14,000 employees, but 8,500 of them work away from computers.

“They’re out climbing poles,” says company writer and editor Marcia Cummings. “They’re going down manholes. They’re installing gas pipelines.”

Yet as of 2012 Consolidated Edison—known to its friends as Con Ed—was relying mostly on company emails to communicate, sending more than 1,000 a year.

Nowadays, things are different. Cummings and Ann Cameron, director of creative services, reveal how the company made the transition in a new Ragan Training video, “Digital Screens: Keeping Everyone at Con Edison Connected.”

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