It’s called brand journalism, a new form of communications for business that’s rapidly emerging as the digital revolution continues to evolve. It’s igniting excitement because of the way it boosts awareness for a company, often faster than social media, advertising or PR.
The reason why? Brand journalism takes a different direction, more aligned with this era of engaged conversation and transparency. It showcases authenticity. Consider what you choose to read when you’re online—news or advertisements? Stories about real people or self-serving promotions?
Harnessing all of the appeal and credibility of news—and tapping into people’s curiosity about what’s really behind a company—brand journalism brings a new dimension to the interactive and social media power of the Internet. It enables companies and organizations to tell their own stories and become trusted information resources for stakeholders and the media.
At the heart of brand journalism is a real-time online news site, developed by a company working with a team of skilled and accomplished journalists, and constantly updated. Legitimate news features and expert perspectives from opinion-leaders, together with eye-catching news photos, will help your company differentiate itself from competitors. Your company will become a trusted news resource.