Have you noticed our collective world seems to be all about convenience, time, and social media?
Based on this, I want to share a few technology tools to efficiently communicate in the digital era.
1. Headline analyzer from the Advanced Marketing Institute. Need help writing headlines that compel people to read—and buy—from you? Business communicators and sales professionals understand that buying a product, service or idea is based on emotions. That’s where this simple tool comes into play.
The institute explains the emotional marketing value of a headline [EMV] on its website: “We have developed a software program which has access to our EMV impact words. The program uses special algorithms to quickly compare the words of your headline with the words from the EMV Impact list.”