6 reasons why visuals should rule your content marketing strategy

This marketer says it’s time to accept the primacy of visuals in marketing. That means giving visuals precedence over words—and over captions, teasers, quotes and even headlines.

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Words are really not enough.

Sometimes we want to say something but can’t find the words, or we want to describe something for which there are simply no words. Maybe that’s why we are fascinated with images, paintings, motion pictures and visual arts. The same is true for content marketing. You can’t just blab for 2,000 words in a blog.

Content can’t live on words alone.

Visual content marketing is not only easier on the eyes; it’s also easier to digest. An infographic hits hard because it presents and explains complex data simply and concisely in a visually stimulating way. An image with a statistic or a short quote impresses us more forcefully than a kilometer-long blog.

One thing you must know about the brain: It processes visuals 60,000 times faster than text. No wonder marketers exploit visuals in their content marketing. Millions of content pieces bombard your audiences every day. You want your content to stand out and make an immediate impact.

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