Executive Communication 6 rhetorical techniques for crafting unforgettable speeches Speechwriters—and other wordsmiths—can find inspiration in a book about techniques that have driven the message home for great speakers over the centuries. By Russell Working@byworkingApril 11, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.