Personal branding is one of the most effective strategies available for modern businesses. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and ultimately increase revenue. In addition to being a novel marketing strategy, it can also help your business with recruiting and put you in a better position for a career change down the road.
While the fundamental principles of personal branding are relatively easy to understand (it’s basically corporate branding applied to an individual), successfully implementing the strategy isn’t always straightforward—and it isn’t always pretty.
Here are six secrets nobody tells you about personal branding:
1. It isn’t for everyone.