6 secrets to create a powerful LinkedIn summary

Do you clearly explain why you’re on LinkedIn, who can benefit from your skills, and why you’re the best? If not, follow this advice.

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It’s time to change that. Here are six secrets to create a powerful LinkedIn summary:

1. Start smart.

Before you write your LinkedIn summary, you need to be clear on why you are using LinkedIn.

Are you seeking a job in a new field? Happily employed, but want to build up your personal brand? Looking to strengthen your professional network? Hoping to land new customers for your business?

You probably have several goals. However, most LinkedIn users haven’t given much thought to who they are trying to impress or why they are using the site, which is why most summaries are not clear or compelling.

As the late Stephen Covey would say, “Begin with the end in mind.”

2. Highlight the problems you solve.

No matter why you use LinkedIn, your summary should expand on your headline by telling the reader which problems you can solve. In other words, discuss who you help and how you help them.

3. Provide evidence for your credibility.

Assume people reading your profile will be skeptical. Anyone can claim they are a “visionary” or that they have “superior communication skills.” Highlight three to five of your most relevant, impressive achievements as evidence of your value.

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