Do you want to make your storytelling snappier, more persuasive and utterly irresistible?
It’s hard to beat a tight and tidy photo essay. But how do you create one?
She suggests starting with an “anchor photo,” which should be a striking image that “draws the viewer in” and demonstrates what the story’s about. Then, choose a “scene setter” that establishes the location and circumstances of your essay, followed by emotion-packed, people-driven portraits. Without human faces, Ryan says, “your story will lack empathy.”
After selecting “action” imagery that shows your subjects driving the story forward, settle on a “closing photo.” As Ryan says: “What action do you want the viewer to take, or what emotions do you want them to feel?”
Select a “clincher” image that will leave your viewers with a powerful, clear takeaway. Watch the rest of Ryan’s photo essay ideas here.