Here are six easy steps to craft pure content marketing gold:
Step 1: Choose your topic, and research your audience.
Before you start writing or gathering data, what specific audience do you want to target? Who would benefit from reading an infographic about the topic you’re considering? Make sure that aspect is crystal clear before committing to an infographic design.
Decide on your call to action early on. Establish the purpose of the infographic before getting too far down the road.
Step 2: Review your data, and consolidate the cream of the crop.
What are the most impressive or enlightening statistics you want to highlight? What is the main point you are trying to prove or hammer home?
Key data points can drive your infographic, so it’s important to identify these early in the process. Highlight anything that could become a head-turning talking point.