Nobody likes an audit. I know that. Audits sound dull and time-consuming, a lot of effort.
But audits can be good for you. Cleansing. Revitalizing.
If you’re a company with a video content library that attracts cobwebs, a video audit might be what you need to do successful video marketing.
Besides, it’s good to clean the slate every so often. An audit will weed out the videos done long before your time and let you get to grips with the videos you work with.
That’s just the tip of the iceberg. There are many other good reasons to conduct a video audit:
Here are the six steps to your (last) video audit:
1. Review your video goals and content marketing strategy
Let’s start with the big questions.
Why do you have video content? What are you doing it for? What are your goals? How do videos fit into your content marketing strategy, and how does that strategy fit into your business goals?
Maybe you want video to shepherd leads down the sales funnel. Maybe you want video presentations at events you attend, or to build trust in visitors to your site. Maybe it’s a mix of all these and more.