But have we stopped to think about what bloggers want from us?
I am a mom blogger, and have had the opportunity to be on both sides of a pitch. Blogging has helped me mold the way that I, as a PR pro, engage bloggers.
I constantly remind myself that bloggers receive multiple pitches—just like reporters—and I need to make mine stand out from the others. The best pitches are the ones that are thorough and consider the bloggers’ perspectives.
Here are a few things bloggers want when they work with a PR pro or brand:
1. The specifics up front: In your pitch, include the deadline, what to post about, links, and how many words you would like the post to be. This helps a blogger to determine realistic expectations and whether he or she can fit it in.
2. Compensation: While in a perfect world we would all love to compensate bloggers for their time and effort to review our products, there often isn’t a budget. However, there are other things you can offer as giveaways. Bloggers love to offer giveaways to their audiences. PR pros need to understand that it is not always about money—it is about why a blogger should promote your brand to his audience for free.