Comms managers, when did you last measure how all those bits of communication get produced—and not just how they get distributed and received?
Let me guess: never.
Well, as I suggested, you’re missing a trick, because understanding your team’s writing process could save you time, money, and a lot of hassle.
At Doris and Bertie, we believe in lean writing—achieving more with less. That means fewer stages in the writing process.
“Lean” working processes were developed in Japanese manufacturing firms in the 1940s, and we think the concept applies to writing at large organizations. An early step in becoming a leaner organization is to measure how the work gets done.
So, next time you do a comms audit, here are six aspects of writing to measure. Spend a month recording these data, and you’ll get a better idea of where the logjams lie.