The popularity of YouTube, currently attracting 490 million users worldwide and generating an estimated 92 billion page views per month, demonstrates that online video represents the “now” and the “future” of social media.
In fact, the “how to” video category is YouTube’s fasted-growing group. Are you beginning to see the potential already?
Thanks to huge technological advances in recent years, corporate videos are easier than ever to create. Some companies have reported a reluctance to do so in case their message comes across as “mixed,” or the audience reaction isn’t as positive as they had hoped.
Video can be a profitable marketing tool for businesses of all sizes, so it’s worth considering for your next campaign.
Here are six tips to keep in mind:
1. Know your purpose.
Is it to drive awareness of your brand? Create a platform from which to launch a new product or service? Attract affiliates to sell your products? Or persuade your customers to take part in a survey?
It’s worth spending some time outlining the basis of why you’re creating your video and what its key purpose is.
2. Ask yourself: Who is your intended target audience?