6 tips to help email marketers close out 2017 in fine style

To ring out the old year and ring in the new—with the ring of cash registers, that is—try the half-dozen handy hints offered within.

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How can you make the most of every one of them? Here are six tips to help you maximize your year-end potential and gather momentum to help you jumpstart 2018:

1. Get motivated (or not!).

The prospect of needing to make the absolute most of the next few weeks can be daunting, because there is so much at stake. We also face more distractions than usual, which makes it even harder to tackle the important stuff.

When you aren’t feeling motivated to do what you know you absolutely have to do, just accept it, advises psychologist Oliver Burkeman.

“Who says you need to wait until you ‘feel like’ doing something in order to start doing it?” he asks. “The problem isn’t that you don’t feel motivated; it’s that you imagine you need to feel motivated. You can note the procrastinatory feelings and work anyway.”

Too Zen? Here are more tips to help you get the important stuff done.

2. Get personal.

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