As a small business, there can be a lot of pressure to ensure a product launch goes well.
Sometimes the fortunes of the organization are directly linked to the successful launch of a new product or service. This can put a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch.
In the automotive industry, there’s a long and dubious history behind the protracted teaser campaign. Leading publications have a rendering specialist on hand to stitch teased images together into the final product, usually with mixed results.
Behind the teaser is the need for the organization to maximize conversation and reach through social engagement.
A teaser campaign works for some—not all
The reality is, some industries are a better fit for teaser campaigns than others. Cars, motorcycles, video games, books and films are all obvious candidates.
How many people stay past the credits at the end of a Marvel film just to see the teaser for the next film? (The Deadpool teaser is a great example.)