If anyone ought to know how to get people’s attention on Twitter, it’s the people at Klout. The social media analytics company measures influence across networks and assigns social media users a Klout score based on whether they can drive followers to action.
Klout got its start measuring influence on Twitter, and it has quite a bit of influence there itself. Every month, the company hosts a Twitter #KloutChat, an open discussion about the company, its tools and anything else followers want to talk about. Hundreds participate, and the chats touch off such robust discussion that, nearly 24 hours after one starts, people are still using the hashtag.
How does Klout keep its Twitter chats so lively? Megan Berry, the company’s marketing manager, offered up some tips.
Pick a topic people care about.