On top of that, your video is competing with the overwhelming amount of information (including other videos) that’s out there vying for your audience’s attention. After all, more than one hour of video is uploaded to YouTube every second; 3 billion hours of video are watched each month.
Maybe you don’t have much (or any) experience producing video, or maybe you have a small budget. With so much competition from other videos, you might wonder: Why bother?
There’s good reason to tackle video—and a good chance you’ll succeed—according to a session presented by TMG’s video and digital experts at the annual Association Media & Publishing conference earlier this year.
In today’s digitally focused world, using video as part of your content marketing strategy is practically a must. Consider these stats: