Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos, how-tos, interviews with executives or other evergreen footage, it’s important to consider how you might recycle these assets.
Most companies fail to reuse videos as part of new marketing efforts, which is tantamount to leaving money on the table.
Here are four ways to wring more marketing value out of videos:
1. Build and share playlists.
Wherever you house your videos online, create playlists that feature your content. You might also consider adding videos from vendors, partners or friends that your audience would find useful.
2. Optimize content.
If you haven’t done so already, make sure your videos are optimized for SEO. The title, content, keywords and tags must be consistent.