Twitter recently announced a smartphone app called Vine that allows you to take a six-second video that loops.
What can you do with a six-second video? Why bother?
Maybe we shouldn’t be so quick to judge. Twitter took texting to a new level; it put it on steroids. Maybe a short, simple video is enough to get out a memorable, powerful message.
Is less more?
How to use Vine for marketing
Viddy thinks 15 seconds is the right length for a short video message, while Vine videos are six seconds. Maybe there is some science behind both times, but let’s look at some possible ideas for marketing with a short video.
Here are six ideas:
1. Create a brand elevator pitch.
Want people to understand what your brand is all about? Consider an elevator pitch where you sum it up in one or two sentences. Six seconds may be enough.
2. Do a product demonstration.