6 ways to promote your brand with Vine

From product demonstrations to elevator pitches, here’s how Twitter’s new video app can make your brand’s messages more powerful.

Twitter recently announced a smartphone app called Vine that allows you to take a six-second video that loops.

It is not the only company with this idea. There are competing apps called Viddy and Tout that do much the same.

What can you do with a six-second video? Why bother?

Maybe we shouldn’t be so quick to judge. Twitter took texting to a new level; it put it on steroids. Maybe a short, simple video is enough to get out a memorable, powerful message.

Is less more?

How to use Vine for marketing

Viddy thinks 15 seconds is the right length for a short video message, while Vine videos are six seconds. Maybe there is some science behind both times, but let’s look at some possible ideas for marketing with a short video.

Here are six ideas:

1. Create a brand elevator pitch.

Want people to understand what your brand is all about? Consider an elevator pitch where you sum it up in one or two sentences. Six seconds may be enough.

2. Do a product demonstration.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.