Both the Burger King and Jeep Twitter accounts were hacked in recent months. In both cases, the hackers posted that the companies had been sold to their competitors (Burger King to McDonald’s and Jeep to Cadillac), and posted a series of damaging and obscene messages.
While the stories might appear funny to the average person, the truth is that social media hacking is a real threat to companies of all sizes.
If someone hacks your Twitter, Facebook or other social networking profile, all sorts of false, harmful information may spread about your brand. Your audience could become confused, misled or even angry at your company. Hacking can do real damage.
That’s why it’s important you do everything you can to prevent a hack.
Is there a foolproof system you can use to keep your accounts safe? Of course not. But there are measures you can take to reduce the chances of becoming a victim:
1. Choose complex passphrases.